Measure Customer LoyaltyWith In-Email NPS
Collect Net Promoter Score responses directly in email. The classic 0-10 scale with one-click responses. Track promoters, passives, and detractors.
What is an NPS Survey?
Net Promoter Score (NPS) is a customer loyalty metric that asks 'How likely are you to recommend us?' on a 0-10 scale. Our email NPS widget lets customers respond with one click, automatically categorizing them as Promoters (9-10), Passives (7-8), or Detractors (0-6).
Available Templates
Choose from our pre-designed templates to get started quickly
Why Use NPS Survey?
Standard NPS Scale
Industry-standard 0-10 scale for benchmarking against competitors.
Automatic Categorization
Responses auto-categorize into Promoters, Passives, and Detractors.
NPS Score Calculation
Real-time NPS score calculated from all responses.
Follow-up Questions
Optional follow-up to understand why customers gave their score.
Use Cases
Post-Purchase NPS
Measure satisfaction after customers complete a purchase.
Onboarding Feedback
Gauge satisfaction after new customer onboarding.
Quarterly Check-ins
Regular NPS surveys to track loyalty trends over time.
Support Resolution
Measure satisfaction after support ticket resolution.
How to Create a NPS Survey
Choose Layout
Select horizontal or vertical layout for the 0-10 scale.
Customize Question
Use the standard NPS question or customize it for your brand.
Set Up Follow-up
Optionally add follow-up questions for detailed feedback.
Track Your Score
Monitor your NPS score and response trends in real-time.
Frequently Asked Questions
What is a good NPS score?
NPS scores range from -100 to +100. Generally, above 0 is good, above 30 is great, and above 50 is excellent. Scores vary by industry.
How is NPS calculated?
NPS = % Promoters (9-10) minus % Detractors (0-6). Passives (7-8) are not included in the calculation but count toward total responses.
Can I see individual responses?
Yes! View each response with timestamp and category. Export to CSV for detailed analysis.
What follow-up options are available?
After rating, customers can be shown a thank you message, redirected to a feedback form, or see different messages based on their score.
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