NPS Surveys for EmailMeasure Customer Loyalty
Add NPS surveys directly to your emails. Measure customer satisfaction with one click. Track promoters, passives, and detractors in real-time.
Understanding NPS Score Categories
Detractors
Unhappy customers who may damage your brand through negative word-of-mouth. Focus on understanding their concerns.
Passives
Satisfied but unenthusiastic customers. They could be swayed by competitors. Opportunity for improvement.
Promoters
Loyal enthusiasts who will keep buying and refer others. They fuel your growth through positive word-of-mouth.
Benefits of Email NPS Surveys
Higher Response Rates
In-email surveys get 3-5x higher response rates than link-based surveys. One click to respond, no page load required.
Real-Time Analytics
Track your NPS score over time. Identify trends, segment by customer type, and measure the impact of changes.
Frequently Asked Questions
What is NPS (Net Promoter Score)?
NPS is a customer loyalty metric that measures how likely customers are to recommend your product or service. Respondents rate on a 0-10 scale, categorized as Promoters (9-10), Passives (7-8), or Detractors (0-6).
How is NPS calculated?
NPS = % of Promoters - % of Detractors. The score ranges from -100 to +100. A positive score is good, and above +50 is excellent.
Can I customize the NPS question?
Yes! While the standard question is 'How likely are you to recommend us?', you can customize the question text, labels, and even the color scheme to match your brand.
How do I track NPS responses?
Our dashboard shows all responses in real-time, calculates your NPS score automatically, and lets you export data for further analysis. You can also set up webhook notifications.
Start Measuring Customer Loyalty Today
Create your first NPS survey in just a few clicks. Free to start.
Create Free NPS Survey